“People don’t buy what you do, they buy why you do it”

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Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

“People don’t buy what you do, They buy why you do it” – Simon Sinek

Link: http://www.youtube.com/watch?feature=player_embedded&v=qp0HIF3SfI4

01/12/2012 Uncategorized